Michaels
Find Your Thing
Everyone needs a thing, because things make us more interesting – and if you don’t have a thing yet, go to Michaels.
Social:
First things first, LinkedIn, where we urge people to find a something that they like… that is not work.
People love to flex their skills on social and Michael’s is happy to help with a sticker library that people can use.
Experiential:
Michaels gives people the materials and the education to make whatever they want, creating a space for people to find their thing.
And of course, who doesn’t want customizable free merch at the events?
Copywriters: Becca Pomerantz